Joe Baguley is VMware's Chief Cloud Technologist in EMEA, taking up the newly-created position in July 2011. He helps develop and communicate VMware's strategy with customers and partners, using his wealth of experience to help organisations reduce costs and better support users and business needs. As part of VMware's Office of the CTO, Joe assists VMware's customers in understanding how to use cloud technologies to deliver real business impact as well as working with them to inform VMware's R&D processes.Joe is a recognised leader within the European cloud community and a renowned conference speaker. He has played a key role in Cloud Camp and other events, communicating how cloud technology fits into the broader IT landscape. Joe previously spent ten years at Quest Software where he was CTO of EMEA, shaping its direction and strategy.In addition, Joe is also on the Industry Expert Group at SIENA and is a founding committee member of the Data Centre Specialist Group at the British Computer Society which helped shape the European Code Of Conduct for Data Centres.