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Digital Experiences, Delivery & Innovation
Speaker:
Rich Page
, Conversion Solution Specialist, Adobe
Testing and optimising your website isn't as easy as you might think. There are several internal barriers you need to overcome to run an effective long term testing program.
Testing and optimising your website isn't as easy as you might think. There are several internal barriers you need to overcome to run an effective long term testing program.
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Speaker:
Ben Seymour
, Solution Specialist, Adobe
This session will examine how the power of Dynamic SaaS based Rich Media coupled with a capable AB/MVT testing and targeting tool can facilitate hitting the sweet spot for conversion optimization.
This session will examine how the power of Dynamic SaaS based Rich Media coupled with a capable AB/MVT testing and targeting tool can facilitate hitting the sweet spot for conversion optimization.
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Speaker: Bill Rogers, Client Services Director, Latitude Digital Marketing
Radical evolution of new technology. Unprecedented consumer adoption. More data than generated in all of history every two months. That is the transformational era marketing is going through.
Radical evolution of new technology. Unprecedented consumer adoption. More data than generated in all of history every two months. That is the transformational era marketing is going through.
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Speaker:
Simon Hill
, CEO and co-founder, Wazoku
From customers to employees the answer is at your doorstep. This session will show how crowdsourcing has consistently outperformed other innovation practices and is used but some of the most digitally savvy organisations to stay ahead of the curve.
From customers to employees the answer is at your doorstep. This session will show how crowdsourcing has consistently outperformed other innovation practices and is used but some of the most digitally savvy organisations to stay ahead of the curve.
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Speaker:
Fabian Stelzer
, Co-Founder & CMO, EyeQuant
When someone sees a website you have 3 seconds to catch their attention, miss this window and you have lost a transaction or a customer for life. But how do you know what they are looking at? How can you refine you designs in a cost effective and iterative way?
When someone sees a website you have 3 seconds to catch their attention, miss this window and you have lost a transaction or a customer for life. But how do you know what they are looking at? How can you refine you designs in a cost effective and iterative way?
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Speaker:
Gareth Macnaughton
, Director of Innovation & Strategy, Cisco
The National Virtual Incubator (NVI) is part of the Cisco BIG (British Innovation Gateway) programme.
The National Virtual Incubator (NVI) is part of the Cisco BIG (British Innovation Gateway) programme.
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Speaker:
Diran George
, Solutions consultant, Exact Target
In this session ExactTarget will explain how communication with customers should not only be limited to the email channel but should span across all communications channels to effect meaning full interactions.
In this session ExactTarget will explain how communication with customers should not only be limited to the email channel but should span across all communications channels to effect meaning full interactions.
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