The answer lies in a new class of technologies that deliver cost effective and scalable results within seconds. Showing you in an instant which elements your visitors will initially focus on allowing you to quickly combine this with empirical forms of web optimisation such as A/B testing.

Join this session to see these amazing technologies in action as well as getting a glimpse into the science behind scenes.

The Science – a key moment of perception

When a user visits a website, her optic nerve transmits over 100 Mbit of data per second from her eyes' retinas into her brain's visual cortex. Colors, contrasts, luminance levels, contours, shapes, shadows – the screen is a chaotic mess at this stage.

But that's not how we see the world or a website: we perceive clearly defined objects, buttons, headlines and ultimately meaning.

What exactly is happening in between? Neuroscientists call this amazing process 'visual attention' and have made great advances in understanding its underlying mechanisms.

Neurotechnologies - Predicting the unpredictable?

This knowledge will revolutionize web optimisation: since initial eye movements over a website are highly determined by the website's design, a new class of technologies is capable to predict which elements users will initially focus on.

In contrast to time-consuming studies, these technologies deliver scalable results within seconds and can be quickly combined with empirical forms of web optimisation such as A/B testing.