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Blogs, Interviews & Articles
Wednesday, 21 March 2012 00:00
The Need to Predict: What Business and Motor Sport Have in Common?
By: Maven Cast
To many, Formula 1 racing is about driving skill and mechanical excellence, but the elements that make the sport exciting are now only the by-product of the real battle: data and strategy. During every multi-million pound race weekend, advanced algorithms plot the likely result of every move on the track, basing their calculations on the telemetry sent by each individual team’s cars, as well as real world observations of what the opposition are doing.
One of the times that this technology is most crucial is when racing at a brand new circuit, or one that has been changed since the previous year. For the first race at Fuji in 2007, engineers used computer representations of the circuit to figure out the best racing line before the cars had even been shipped to Japan. The figures from these simulations are so accurate that Willy Rampf, then BMW Sauber’s Technical Director, said at the time, “our aim is to ensure that the lap times and top speed calculated using the simulation software do not vary by more than one per cent from the actual values.”
One of the times that this technology is most crucial is when racing at a brand new circuit, or one that has been changed since the previous year. For the first race at Fuji in 2007, engineers used computer representations of the circuit to figure out the best racing line before the cars had even been shipped to Japan. The figures from these simulations are so accurate that Willy Rampf, then BMW Sauber’s Technical Director, said at the time, “our aim is to ensure that the lap times and top speed calculated using the simulation software do not vary by more than one per cent from the actual values.”
Read more...
Tuesday, 28 February 2012 11:50
Investment in Talent is Key to The Digital Future
By: Maven Cast
In a global economy predisposed to doom and gloom, it's well-known that the digital industry has flown in the face of wider trends; 10 years of growth are hard to argue with as an indicator of success.
When Propel London set up shop in 2001 digital had just launched on that trajectory. It's not nostalgia: things really were simpler back then - there were fewer technologies, platforms, gadgets, websites, metrics, routes to audience, methodologies... As recruiters our main focus was on web design-and-build vacancies. For that brief time those disciplines were the mainstay of new media.
From that starting position the digital industry has undergone phenomenal growth: in revenue terms, as I've already mentioned, but also in terms of the range of disciplines that it contains.
Over the years the early foundations of digital have become the basis for huge diversification: we now have mobile apps, microsites, HTML5, pre-roll advertising, CPA, click attribution, real-time-bidding, cloud computing, augmented reality, social networks - the list goes on.
When Propel London set up shop in 2001 digital had just launched on that trajectory. It's not nostalgia: things really were simpler back then - there were fewer technologies, platforms, gadgets, websites, metrics, routes to audience, methodologies... As recruiters our main focus was on web design-and-build vacancies. For that brief time those disciplines were the mainstay of new media.
From that starting position the digital industry has undergone phenomenal growth: in revenue terms, as I've already mentioned, but also in terms of the range of disciplines that it contains.
Over the years the early foundations of digital have become the basis for huge diversification: we now have mobile apps, microsites, HTML5, pre-roll advertising, CPA, click attribution, real-time-bidding, cloud computing, augmented reality, social networks - the list goes on.
Read more...
Monday, 27 February 2012 00:00
Social Computing: Transforming A Business Near You
By: Maven Cast
To the end-user, the telephone is a simple proposition. For at least the last few decades, a caller in Arbroath could pick up the phone and direct dial a friend in Cincinnati. Within a few seconds, they’d be talking. It didn’t matter that one was connected to BT and one to AT&T; it didn’t matter that their words were transmitted under the Atlantic or over the skies; it just worked. The onus was entirely on the providers to make it happen. Yet, in the online world, both social media itself, and businesses seeking to cash in on free customer data and interaction, are expecting the customer to do all the pushing.
In a real-world environment, people are often happy to provide a company with details, but less so online. One study suggests that an ever-increasing 88% of users have provided false information on web forms, if only to get through a lengthy signup process more quickly. Conversely, research by Gigya—who provide social sign-on integration services to business—suggests that the way consumers interact with sites after signing in with a Facebook login is deeper and longer than it would otherwise be.
In a real-world environment, people are often happy to provide a company with details, but less so online. One study suggests that an ever-increasing 88% of users have provided false information on web forms, if only to get through a lengthy signup process more quickly. Conversely, research by Gigya—who provide social sign-on integration services to business—suggests that the way consumers interact with sites after signing in with a Facebook login is deeper and longer than it would otherwise be.
Read more...
Rich Page, author of Website Optimisation: An Hour a Day from Adobe argues that the emphasis of spend needs to shift for acquisition to conversion for digital success.
A recent report by Forrester found that for every $80 spent on driving traffic to a site, $1 was spent on conversion. This has the effect of continually throwing more into the bucket will little or no effect on output.
With online engagement becoming the life blood of any organisation simple methods can create big success not just in retail but also in B2B engagement.
A recent report by Forrester found that for every $80 spent on driving traffic to a site, $1 was spent on conversion. This has the effect of continually throwing more into the bucket will little or no effect on output.
With online engagement becoming the life blood of any organisation simple methods can create big success not just in retail but also in B2B engagement.
Friday, 24 February 2012 17:21
The Intelligence In Big Data and Its Connection To The Social Web
By: Maven Cast
In this session we catch up with Paul Devlin from Microstrategy about dealing with the complexity and volumes of data.
He discusses the concept of social commerce. Paul tells us that our social advocates are our best customers however new data chains are needed to make these connections.
The fundamental impact of how social media is changing commerce cannot be underestimated, he cites examples of companies whose dated business models now mean they are struggling to keep up in the digital economy.
He discusses the concept of social commerce. Paul tells us that our social advocates are our best customers however new data chains are needed to make these connections.
The fundamental impact of how social media is changing commerce cannot be underestimated, he cites examples of companies whose dated business models now mean they are struggling to keep up in the digital economy.
Read more...
Friday, 24 February 2012 10:25
The Impact Of Social Technologies On The Knowledge Worker
By: Maven Cast
Richard talks about the trend towards inherently social businesses which are using social technologies to create better connections internally and how this is the first step to becoming a social business.
This way of communicating makes an incredibly rich seam of data available that in the past was locked-up in silos of email traffic between discreet groups of actors. He argues that in hindsight, social networks are the way we would have designed email.
On the consumerisation of IT, Richard argues that the drive is purely out of frustration to get the work done and that open platforms will help to make organisations more efficient, driving better workflows and information sharing.
This way of communicating makes an incredibly rich seam of data available that in the past was locked-up in silos of email traffic between discreet groups of actors. He argues that in hindsight, social networks are the way we would have designed email.
On the consumerisation of IT, Richard argues that the drive is purely out of frustration to get the work done and that open platforms will help to make organisations more efficient, driving better workflows and information sharing.
Read more...
Friday, 24 February 2012 10:21
The Challenges Of The Social Enterprise
By: Maven Cast
As businesses are becoming more digitally connected, externally they are now looking to some of the same technologies and solutions to change the internal fabric.
Ian shares some of the challenges they faced in adopting and deploying the Clearvale solution internally at Broadvision.
He believes that social platforms will change the way businesses work and operate but cautions that we are only beginning to see the tip of the iceberg.
Ian shares some of the challenges they faced in adopting and deploying the Clearvale solution internally at Broadvision.
He believes that social platforms will change the way businesses work and operate but cautions that we are only beginning to see the tip of the iceberg.
Read more...
Friday, 24 February 2012 09:50
Dynamic Testing For Your Digital Channels
By: Maven Cast
Ben Seymour gives us a glimpse into the concept of dynamic testing. With the proliferation of digital channels and the decline of online attention spans, every advantage counts.
In a fast paced digital world, previous testing methodologies are not agile enough to keep up with changing rich media formats, device form factors and other engagement channels.
In addition, social data adds a layer of complexity which needs a dynamic approach.Ben also segways into some insights on how timing and situational events can have an effect on engagement and resonance of messaging.
In a fast paced digital world, previous testing methodologies are not agile enough to keep up with changing rich media formats, device form factors and other engagement channels.
In addition, social data adds a layer of complexity which needs a dynamic approach.Ben also segways into some insights on how timing and situational events can have an effect on engagement and resonance of messaging.
Read more...
More...
Apps vs The Web -- Where Is Mobile Heading
How Social Tools Create Real Business Value
Talking Big Data & The Future Of The Web With Nigel Shadbolt
Copyright and IP Fit For The Digital World
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