Rich Page, author of Website Optimisation: An Hour a Day from Adobe argues that the emphasis of spend needs to shift for acquisition to conversion for digital success.
A recent report by Forrester found that for every $80 spent on driving traffic to a site, $1 was spent on conversion. This has the effect of continually throwing more into the bucket will little or no effect on output.
With online engagement becoming the life blood of any organisation simple methods can create big success not just in retail but also in B2B engagement.
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