Tools evolve, suppliers claim their tools are the best, contracts can lock you in and corporate procurement processes mean you need to get it right first time, so if you are starting to look at corporate provision, it can be a difficult path to navigate.
One tool does not have to be the answer. The functionality and tools exist to create a social media monitoring and engagement facility with a blend of tools, giving businesses the competitive edge in developing and owning their own social media war room.
This session shares how some of the blended facilities operate and how to start building your own corporate social media war room.