Good community management can turn these conversations – even negative ones – into opportunities to enhance your brand and your customer relationships. Warren Buckley, whose Customer Services division in BT handles millions of customer contacts every month, shares his experience of using a community approach not just to deliver easier and better service but also to create new opportunities for richer and deeper engagement with customers.
Stay Connected
Enhancing Brand and Customer Relationships through Social Communities
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Speaker:
Warren Buckley
, Managing Director, Customer Service and Service Operations, BT Retail
A forum where peer to peer conversations among your customer community are actively encouraged can be a huge brand asset.
A forum where peer to peer conversations among your customer community are actively encouraged can be a huge brand asset.
More & Links
- Conference / Carnet Pass Holders
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- Tuesday, 13 March 2012
- Summit Room B
- 14:20
- 14:40
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