The days of the "last-click wins" mentality and one-off online strategies have drawn to a close. Learn how attribution analysis enables a more accurate understanding of what leads to conversions, and how these insights can lead to dramatic improvements in ROI. Also discover how to assess the impact that branded social media campaigns can have on revenue.
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Cross channel attribution and social ROI
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Speaker:
Emily Gudeman
– Account Director, Efficient Frontier (An Adobe company)
Retailers are constantly wrestling with the problem of attaining the optimal media mix. Understanding what each channel's value is and the optimal mix adds an extra layer of complexity for already busy marketers.
Retailers are constantly wrestling with the problem of attaining the optimal media mix. Understanding what each channel's value is and the optimal mix adds an extra layer of complexity for already busy marketers.
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- Free to Attend
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- Tuesday, 13 March 2012
- Seminar Room C
- 12:00
- 12:20
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