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Beyond Adoption - Socialising Business Processes

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  • Beyond Adoption - Socialising Business Processes
Speaker: Richard Hughes , Director of Product Strategy, Broadvision

For enterprise social networks to thrive, they need to become a place where real work is done, rather than just a "virtual water-cooler". To achieve that, the network needs to be the host of real business processes, whether they be new processes or existing processes migrated into the social network from elsewhere.

But simply taking an existing business process and hosting it in a social network fails to take advantage of the inherent benefits of a social environment. So what is a "social business process", and how does it differ from what we have seen before?

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More in this track: « Enabling digital futures: Linking social, mobile, and cloud Enterprise Social Networking - what, why and how? »

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