In this interview Paul Coby -- IT Director for John Lewis explains how theirs and arguably all businesses are increasingly social media and mobile businesses.
The interview touched on changing customer behaviour in a hyper-connected society and how this requires a different view of how the technology and business function combine to create a digitally enabled enterprise.
To create these connections and build digital enterprises, new skills are to be combined with a change in perception of the role of IT in the enterprise.
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