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Digital Commerce: The Future of Ecommerce for Digital Goods and Content

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Speaker: Sal Visca , Chief Technology Officer, Elastic PathTraditional ecommerce platforms for digital goods and content sellers were created when ecommerce simply copied in-store retail processes and in today’s rapidly evolving world they are always inadequate, often irrelevant, and sometimes unsuitable. Sal Visca will talk about the future of ecommerce for digital enterprises - digital commerce - and how success means leveraging the unique properties of digital commerce to create an enduring digital relationship with customers.
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  • Summit Delegates Only
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  • Wednesday, 14 March 2012
  • Summit Room C
  • 11:50
  • 12:10
More in this track: « A Big Year for Big Data
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