Bola Rotibi is Research Director at Creative Intellect Consulting, an analyst research, advisory and consulting firm which she founded in 2010.The company's key areas of analysis are software development, delivery and lifecycle management across the Software and IT spectrum (e.g. Cloud, virtualisation, SOA, PLM, SPL, PLE, Systems Engineering, Analytics & Intelligence, Agile, Mobile and mobility etc.) along with its impact on and alignment with business.Bola Rotibi has 18 years of industry experience spanning engineering, software development and IT analysis. She is a high-profile and highly experienced expert analyst focused on software development technologies, processes and market trends. In 2008 and 2009 Bola Rotibi was voted one of the top three analysts covering the software development and delivery market and industry by the influential IIAR (Institute of Industry Analyst Relations) group.In 2010 Bola Rotibi was invited to join (ISC)²'s Global Application Security Advisory Board (ASAB). As an expert software lifecycle professional, Bola's role will be to advise (ISC)² on ways to stem the proliferation of software vulnerabilities through the support and professional development of the software community.Prior to setting up Creative Intellect Consulting, Bola worked at MWD Advisors and analyst firm Ovum. She is a Chartered Engineer and has industry experience spanning the full software development lifecycle across a variety of industry sectors, encompassing network computing and application development. She has worked as a senior software developer for Reuters and a chemical and process control engineer for Air Products.At Ovum, Bola was the principal analyst leading the Application Lifecycle research service. She also held the management role of practice leader for the software applications team responsible for the research and content strategy of the Business Intelligence, Software Applications, Open Source, Enterprise Architecture and Software Development topic areas.Over the years as an analyst, Bola has built an extensive portfolio of authored, in-depth product review/evaluations, technology reviews, strategy reports and competitive analysis reports.Bola's technology expertise include, Software development (technologies, product and processes), in particular, Application lifecycle management strategies for a variety of platforms (Mobile, Server, Desktop, Web etc.); software modelling, testing and performance. Other areas of expertise include Web 2.0 and Rich Interactive/Internet Applications; IT sourcing for software development projects; enterprise architecture, IT Governance and business management and embedded systems development.Bola is regularly sought after to provide input into and drive vendor and product selection decision processes. She has acted as an advisor to leading IT providers such as Microsoft, IBM, HP, Fujitsu, Adobe, Accenture, Salesforce.com, Compuware, Cisco and BigLever; to investment and education bodies; and to large (and small) IT user organisations in Retail, Manufacturing, Media, Government, Automotive, Financial Services, Telecommunications and consultancies. An experienced presenter, Bola is also regularly quoted in trade and business press in Europe, America and Asia Pacific.